Our universe is connected in many ways – through families, religions, races and species. Another way we stay connected is through the World Wide Web. As we hop from website to website, it rarely occurs to us the way the internet keeps us linked. This is done through the use of backlinks.
These come in many forms: through advertisements, author biographies, subheads, sources and many more. Backlinks are usually appearing as underlined or highlighted words and phrases on a webpage. Links lead us to new sites and pages. Currently this type of privilege was taken for granted by its users. There are times when some links are used excessively, impertinently and incorrectly. As a result, it leads to either site-wide or partial match penalty or be hit by Penguin. Backlinks are still vital, you can’t rank without it. If this is significant,how do we avoid this when our every move on the internet can be monitored and caught?
According to industry studies in an article titled 2017’s Four Most Important Ranking Factors, backlinks are still an important factor when it comes to SEO. These are promoted through content that people want to read and share.
Before starting to promote, make sure to do some research. Google has guidelines that need to be followed in order to avoid manual penalties.
Here are some signs that your website is loved by Google:
If you are not building backlinks or strategies against Google’s Webmaster Guidelines
- Your website’s keyword are visible in Google and gradually increasing
- No Manual Penalty Received
- Pages are regularly being Indexed by Google
Aside from manual penalty, Penguin update also emerged to penalize those sites violating the guidelines, i.e.: link schemes, hidden text or links or we oftentimes refer to as “spammy” backlinks. These are common mistakes, but can still be avoided.
So, exactly what types of links can help you gain Google’s love?
On a recent Whiteboard Friday episode by Marie Haynes presented the type of links that you can get that comply with Google Guidelines and these are the different ways on how to gain good links:
1. ASK FOR VOLUNTARY MENTION OF LINKS
This is simply a direct approach where you ask your friends, family members or employees to mention your website in their blog voluntarily. It is a legitimate approach if they are happily mentioning your website in their blog without incentives in return. Google will surely love these natural links.
In a modern situation, it’s a form of asking for a mention out of the goodness of their generous hearts. You’d be surprised how many people will be willing.
It would be even more effective if you can spread this action on your social media networks. There might be some Good Samaritans that will be happy to mention their links on your blog without expecting anything in return.
2. TRY TO GAIN BACKLINKS FROM LOCAL DIRECTORIES
These directories, according to Haynes, have “barrier to entry”. These types of directories are places where you are expected to put your website or business or simply be used by humans. She additionally recommended Moz Local as the best platform to start. On Moz Local you can actually see what we refer to as local directories, e.g. Google My Business. Some of these directories are actually according to niche, which needs some searching and filtering.
3. ACQUIRE LINKS FROM INDUSTRY CONNECTIONS
This includes looking at your supply chain, checking your supplier, vendors or distribution channel, clients or partner’s websites. Check their sites if they are listing their industry connections. A good way to start is actually to see if your competitors are being listed with the following connections.
On some listings like this, your company might be mentioned without a link.
Consider yourself lucky if one of your partners voluntarily mention your links. One classic example is from our very own online deal site. Unlideals was voluntarily mentioned by its merchant: Niño’s Buritos.
So check your partners, clients, suppliers now!
4. RECLAIM LINKS FROM UNCLAIMED BRAND NAME MENTIONS
The first step you should take is to set-up and use Google Alerts. Rather than typing in your business name on the Google search engine and scouring the pages one by one, Google alerts will do the sorting for you. This is all you need to find out whether someone has mentioned your business.
Other business and netizens may mention your brands and names, sans the link back to your page. All you have to do is reach out to the editors or bloggers and kindly ask for a link where they mentioned you.
5. LINK RECLAMATION FROM BROKEN LINKS
Ever wonder why those “404 Error Found” messages appear after clicking a link? After awhile, links can malfunction unintentionally because of missing characters or misspellings (or sometimes webmaster doesn’t notice these links).Rather than leaving it unfixed, get it repaired and opt to sacrifice some link equity in exchange. When it comes to reclaiming broken links, it is required that you track your backlinks (links from other sites).There might be broken links that need resurrection.
6. GET LINK MENTIONS FROM BEING SIMPLY AWESOME
This strategy focuses more on the writing and content and requires the help of journalists. Start by finding local outlets for interesting stories, events and people. Choose a field to focus on, for example, food, and then explore local bakeries and restaurants. Collaborate with other writers and mention each other – better yet, promote each other by writing about one another.
You not only widened your network of friends, you also did some good for your site.
Simply blog about what you love!
7. GAIN MORE PRESS LINKS
Offer yourself as a source if your products or services start to garner a significant amount of attention. No one can explain your creation better than you, so widen your scope by spreading the word through interactions, publications and the press.
8. CONNECT THROUGH HARO LINKS
HARO stands for “Help A Reporter Out” and it filters out sources for you by connecting to professionals in the same field as you. If you’re a doctor and want to get the word out about your services, you might want to contact a writer who specializes in health and lifestyle topics. By partnering up with said writer and serving as a source, he/she will also link back to you.
9. FIND MORE LINKS FROM MOST LINKED CONTENT
Using the Search console is the best starting point for this project. Go to LINKS TO YOUR SITE and click MORE to check all the pages and see the most linked contents.
Once you found what content has attracted the most links, reach out to the people who showed some sort of interest in your posts. They might also just give you your next article topic or idea. To gain more links, push for further promotion of the content.
Look at the example below:
10. GARNER LINKS FROM 10X AWESOMENESS CONTENT
Create content that is 10 times better than any other. Content Ideas can come from Yahoo Answers. There might be some unique answers that can help you in creating articles. Just give credit to the answers. Since most of the answers are based from experience, your story or post will be worth sharing.
To be loved by Google is a Choice!