SEO Case Study: 18,867.14% More Organic Traffic in Just 6 Months Revealed!

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SEO CASE STUDY

Take a look below: increasing organic traffic, lower bounce rate? Maybe you’re wondering now but we will further reveal more about this on this SEO Case study.

page-sessions-and-bounce-rate

Somewhat, this is too good to be true, but YES this is REAL and it’s POSSIBLE. The stats above are from our client’s search console data, although this happens in the previous years but we want to reveal this one and share our learnings.

Are you wondering how we made that happen?  I will reveal that on this SEO case study, but before that I’ll give some points to ponder:

Over the years, I have been asked by business owners WHY it’s so important to get the #1 ranking in Google. The answer: more traffic, more clicks, more leads, more sales.

This SEO case study for Body Applicator Wraps reveals how it’s possible for your business to gain about 18,867.14% more organic traffic and top rankings in Google search results. This has helped the site SAVE on money and effort, as well as increase their revenue by 200% (which means double earnings).

Remember: people can’t buy what they don’t see. And at the end of the day, the true measure of a successful pageviewsonline campaign is SALES. But you can’t obtain it if you’re buried under your competitors.

You can see on the screenshot that the comparison is about a year span. Before the campaign started it only have 1,205 total sessions but after six months of SEO campaign we can see that it gains 228,554 total sessions. About 18,867.14% increase in organic traffic.

This campaign truly moves.  SEE THIS ONE: In just a month of campaign you will see that it already gains 723.57% more organic traffic.

 

one-month-page-sessions

 

Actually after six months of campaign, it has gain top keywords like:

rank-1

(Disclaimer: Ranking presented is after the campaign)

Maybe your question now starts with HOW? I know you’re eager to read how this happens, but actually this campaign undergo with the following process and will further explain in this SEO case study:

  • Site Analysis
  •  Keyword Research & Competitive Analysis
  • Onsite Optimization
  • Content-Driven Strategy
  • Non-Content Driven Strategy
  • Linkbuilding
  • SEO Audit/Evaluation

 

THE START OF OUR SEO JOURNEY

STARTING WITH SITE ANALYIS

With SITE ANALYSIS, we have seen the following issues and opportunity:

1. LOW TRAFFIC

It starts from 0 to 1,549 total sessionslow-traffic

Keywords are not ranking on first page or even in top 100. See the August 2013-January 2014 time span. Those keywords just give only that number of sessions especially the body wraps keyword.

start-of-the-campaign-keywords

2. EXCESSIVE WHITE SPACE AND NO CALL TO ACTION

Although we knew that having white space is healthy but take a look at below, there are lots of white space plus NO CALL TO ACTION.

landing-page

 

3. INTERNAL LINKS NOT WIDELY APPLIED

We have also found out that relevant pages are not interconnected e.g. Become a loyal customer.

internal links-min

 

4. STRUCTURED DATA ERRORS

Through its search console we have found the following: Missing: author, Missing: entry-title, Missing: updated

structured-data-errors

 

5. 404 PAGES

Using Google Search Console there are pages that can’t be found anymore.

404

 

6. SLOWER SITE SPEED

 Before the campaign we can find an average load 3.13s for the homepage and for other pages see  it below.

speed-before

 

7. FATAL ERROR ON THE FOOTER SIDE

This error can be found on the physical structure of the site.

footer-error

 

8. LOW COUNT ON NUMBER OF BACKLINKS

At the start of the campaign you can see that it has only 5 referring domains.

 

low-count-on-number-of-backlinks

 

9. HOMEPAGE IS THE MAIN LANDING PAGE

We can observe that homepage gets the more number of first visits. We also see potential for other pages.

landing-page-before

After a thorough assessment, I spoke with the site owner, who was very willing to lend a hand in improving her website so she can increase her revenue.

 

 KEYWORD RESEARCH AND COMPETITIVE ANALYSIS

THEN after the site analysis we do KEYWORD RESEARCH AND COMPETITIVE ANALYSIS.

Keywords still play an important role, especially in the world of ecommerce. They clue in Google to a user’s intent with the terms they use during search. For instance: someone who typed in ‘body wraps’ may have a different goal in mind, than another individual who used ‘body wraps reviews’. The right choice in keywords can bring in money for your website.

For Keyword search, we simply use the following:

1. GOOGLE KEYWORD PLANNER

Keyword research was done using Google’s Keyword planner tool, paying attention to the highest to lowest Average Monthly search. Another thing we did was add related keywords that users were also searching for. We placed emphasis on:

USER INTENT for the chosen keywords (i.e. what the user was thinking when using a particular term or phrase during search)

AVERAGE MONTHLY SEARCH (i.e. it’s a waste of time optimizing keywords no one is using) e.g. for body wraps alone we can see that it’s highly competitive (which simply imply two opposing points: if you’ll rank on the top you’ll get more traffic and the other point is that since it’s highly competitive you’ll pass through A LOT of competitors).

keywords search

 

2. GOOGLE ANALYTICS

We also consider Keywords from Google Analytics data at the start of the campaign and also take a look at on the number of sessions it can bring which implies that the following keywords have potential to be optimize.

 

keywords using Google analytics

 

 

3. GOOGLE SEARCH

Searching e.g. body wraps, you can find the following auto suggested results and these are helpful in finding keywords. This must be partnered with the keyword planner.

GOOGLE SEARCH

4. COMPETITOR KEYWORDS 

From Google search find the top 5 competitors first and by using SEMrush you can check competitor’s keywords and list down relevant keywords.

competitor keywords

Decision Making Tips:

  • Think as a user and your intention of searching a product or service.
  • Have product or service knowledge, this is essential in choosing what keywords to prioritize
  • Average Monthly Searches must be highly relative to your goal e.g. “body wraps is highly competitive but I have a goal of increasing the sales of that product”.Take Note that average monthly search tells you that these keywords have searches or not.
  • What keywords are competitors ranking for?

 

COMPETITIVE ANALYSIS

THEN for COMPETITIVE ANALYSIS

Along with keyword research, we also performed competitor analysis. During this time, we analyzed Body Applicator Wraps’ main rivals that:

  • Are ranking for the SAME keywords
  • Belong to the top 5 search results

Then we studied their strengths and weaknesses. We looked for:

  • Strong links – where do they have links and are they relevant?
  • Content – what types of content do they produce or are linked to them? Where are they posted/published?
  • Domain age – although it’s not important, it’s still something that needs to be considered when examining competitors.

For competitive Analysis using Ahrefs, SEMrush and OpenSiteExplorer is very helpful.

 

AHREFS

By using AHREFS you will see the number of backlinks a competitor has and the type of backlinks, e.g. see below:

competitive analysis

You can see above that competitor has link coming from reddit, google plus and bitly.

SEMRUSH

Sometimes tools have differences and you can find a unique link from others. Semrush is also helpful in finding for additional links.

using semrush

You can find what type of content a competitor created and where it is linking.

OPEN SITE EXPLORER

Using OSE you can actually see its backlinks having the highest DA that might be useful for linkbuilding opportunities.

using opensite

 

ONSITE OPTIMIZATION

After the site analysis, keyword research and competitive analysis, this is now time for “LET’S DO SEO PART 1: ONSITE OPTIMIZATION.

 

This is when we apply our findings and the results of our analysis onto the website pages.

 

APPLYING HTML IMPROVEMENTS

Adding the keywords in vital aspects of the site, such as in meta descriptions, web copy, and page titles

Organizing on-page content by adding headings and sub-headings

Linking to relevant pages within the site for easier navigation and better user experience

The changes were made to the homepage, which was crucial because it’s where most users land when they first visit the Body Applicator Wraps website.

This is after applying the title and description. ( Just a tip always put yourself as a SEARCHER!)

TITLE AND DESCRIPTION

Adding H1 tag

H1

IMPROVING THE LANDING PAGE

fixing the white spaceWith site analysis we found out that Excessive White Space and therefore we address it by having the following, fix the image size and added Video to add realistic value to the use of the product.

We’ve added also Internal links and CTA.

added cta and internal linking

 

FIXED STRUCTURED DATA ERRORS

Missing: author, Missing: entry-title, Missing: updated, on site analysis you’ve read that we have found errors like this and part of onsite optimization is to fix the following error. We have added the following script.

</script>

<script type="application/ld+json">

{

  "@context": "http://schema.org",

  "@type": "Person",

  "email": "email here",

  "image": "image of the author here",

  "jobTitle": "job title here",

  "name": "Name of Author Here",

  "telephone": "Phone Number Here",

  "url": "website URL here"

}

</script>

</head>

 

FIXED 404 PAGES

 We apply redirect to fixed 404 or not found pages and make sure to fetch it after using Search Console.

applying redirect

You can simply apply redirects using Simple 301 redirect at WordPress or using your chosen plug-in.

301

After redirect it’s time to fetch the 404 pages to update Google that we have applied a redirect.

fetch

IMPROVED SITE SPEED

page speed after

page speed comparison

WHAT WE HAVE DONE?

COMPRESS IMAGES

If you want a free tool use this one: http://compressjpeg.com/, it’s highly effective.

COMPRESS JPEG

 

EDIT W3C SETTINGS

Using W3C just enable the following: Page Cache, Database Cache Browser Cache, Gzip Compression, Resources Expiration.enable page caching

IMAGE AND VIDEO OPTIMIZATION

Additionally we reduced embedded videos, and use font icons instead of pictures.

FIXED FATAL ERROR ON THE FOOTER SIDE

We have seen above that there is a fatal error on the footer, we check the codes inside and remove the error.

 

CONTENT MARKETING 

It’s time for SEO Part 2: CONTENT MARKETING,

BLOGGING

Starting point, add a blog and maintain it.

blogging

And luckily if you have WRITTEN AN INTERESTING POST blogs can be cited as source.

wiki source

GUEST BLOGGING

We’ve created relevant and inspirational content and not just for the sake of living links. We make sure that the link we are adding is truly connected to the content that we are producing.

learning mind article

If we are using a money keyword like ‘body wraps’ we make sure that it’s use appropriately

using money keyword

One of our weapons (what we use for pitch):

Hello [editor name]!

My name is of . I came across ______ after searching for sites that accept guest writers. I want to contribute something that I believe your readers will like.

I wrote a piece on [article title] where I [1-2 sentences about the summary of your guest post].

The article is about ______ words, with relevant links. It’s attached to this email for your review. Feel free to look me up on [social media links]. Below are specific links to a few of my published works: [links to relevant works].

I am open to revisions or other suggestions

 

Cheers!

 [your name]

 

 

NON-CONTENT STRATEGY

It’s time for SEO Part 3:  Non-Content Strategy.

OUTREACH

This strategy involved developing relations with editors, bloggers, and Influencers online. Upon publishing content, we reached out to them via email and/or social media. This further generated attention to the Body Applicator Wraps website.

This is simply knocking on someone’s door (Yes! you can’t be heard if you will not introduce yourself). We simply use the template below to outreach to editors, bloggers, and Influencers online:

Hello [editor name]!

I was wondering on Twitter today when I saw you shared a link about [insertrelated topic to your post].

[I also have one blog post which tackles a wider insight about___________ [the relevant topic] as well and I am thinking you might like it, here is the link :[URL].

You can connect with me on twitter ________[twitter handle].

 

Cheers!

 [your name]

 

LINKBUILDING

It’s time for SEO Part 4: LINKBUILDING.

Thanks to our smart content and non-content techniques, we were able to obtain high-quality links from:

 

AUTHORITATIVE SITES

Relevant, industry-specific blogs (sites having an average of Domain Authority higher than 30) e.g. from this article alone it has a DA of 92.

DA 92-min

FORUMS AND BLOG COMMENTS

Actually adding a link on comments or forum is just a plus what we want to share here is also to outreach to readers and commenters that this site is existing and we want to add value to the chosen blog by sharing our opinion.

EVALUATION/SITE AUDIT

It’s now time for EVALUATION.

We did a progress check every month to see how effective the strategies were. Adjustments were made accordingly if we spotted any discrepancies. Reports were also sent to the client.

And remember you’ll know if there is progress if and only if YOU CAN MEASURE THE RESULTS.

MEASURE VISITS

Check the number of sessions using Google Analytics and create comparison from the previous phase like on us on we compared it on the previous six months.

comparison

It was on the 6th month when we saw the BIG difference: (just a rewind) A WHOOPING 18,867.14%.

6 month result difference

 

Then we have seen that for body wraps alone it gains 5,161 sessions.

body wraps

MEASURE BACKLINKS

Further evaluation, we take a look at also the number of backlinks we gain after 6 months of campaign and using Ahrefs we have seen an increasing trend in terms of number domains referring to the site.

 

increasing backlinks

MEASURE RANKING

After six months of campaign, just simply do a google search e.g.:

rank-1

RE-AUDIT THE SITE

For evaluation just REDO THE SITE ANALYSIS. We simply use the search console to review the onsite elements if there will be errors found just simply create the next phase plan of action.

CHECK SEARCH CONSOLE-min

And I just want to add Search Analytics feature it’s one of the best update in the Google, this one is really cool , you get a lot of vital information especially in terms of organic clicks e.g.:

total clicks-min

CONCLUSION:

SEO is NOT an overnight miracle or a magic bullet.

But with customized strategies, it can definitely propel your business to the top, outshining your competitors and helping you earn more in the process. This case study aims to prove that it’s possible to grow your presence online and let it contribute to your bottom line.

With the right SEO partner who has the expertise, commitment, and your best interest in mind, your business can achieve great things.

Want to know more about this case study?

P.S. Not all actions are presented here or I might forget something, just simply give a knock on my email. Remember SEO is not an overnight magic.

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3 Comments

  • Melissa Chavez Reply

    Hi Al,

    All I can say is WOW! It’s great that you have shared this kind of case study and show us the process on how you able to come up with the stats. And I’m also glad that you’ll continue to inspire us in terms of SEO, from the results I can conclude that if your doing your assignments well you’ll truly get the numbers you wanted to achieve.

  • Frances Dennise Reply

    Awesome thanks Al, really appreciate you sharing this stuff. So much inspiration to dive into the content, analyze and start working! Thanks for your transparency in sharing what works for you!

  • Julia Reply

    Amazing! It only shows that it is not impossible to get this huge amount of traffic in less than a year! SEO is really a good business investment. Unlike Facebook advertising or Google Adwords, the traffic stops as soon as you end your campaign. In SEO, the traffic still continues even you stop optimizing.

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