4 SEO New Year Resolutions To Keep You on Top This 2017

SEO Leave a comment

SEO New Year Resolutions 2017

A new year is a big thing indeed.

More than a fresh start, it’s also the perfect time to reflect and evaluate what you have done in the past year. Did you achieve your goals? Did you take a leap of faith? Did you learn anything valuable? Did you leave a mark?

Not everyone makes resolutions around their business. If you haven’t done so in the past, perhaps it’s time you did. Think of them as bright ambitions, just waiting to be fulfilled. This 2017, let these SEO New Year resolutions pave the way for a more successful venture.

Here are four goals to kickstart your year on a positive, and fruitful tone.

 

SEO New Year Resolutions #1: Introduce something new.

A new year means new beginnings. You don’t need to revamp everything about your brand or services, but it would be nice to present your clients and audiences with something fresh.

If you wanted to try new strategies in 2016, 2017 could be the time to do them. Brainstorm with your creative department. Maybe your logo could use a different touch to better reflect your company’s vision? Perhaps you need to introduce integration between teams for better output?

Whatever it is, it doesn’t need to be big to create an impact. There are many ways to inspire change without necessarily altering the system. Hire an in-house marketing expert, re-design the newsletter, speed up your website, launch a webinar, etc. You want to get people in the right mood so you get different, but better results.

 

SEO New Year Resolutions #2: Make mobile a priority.

As mentioned in our previous post on SEO predictions, Google has every intention of making mobile a priority not only in 2017, but for years to come. So it’s only wise to think about how you can make the mobile experience better for your clients and their customers.

If your clients’ target market is millennials, this only becomes even more vital. Ensure that websites, especially yours, load fast and transition smoothly. Make security a priority, too. Check that they are accessible in any browser: from Chrome, Edge, Firefox, to Safari.

Remember: people interact with mobile gadgets differently than on desktop. Thus, you need to consider these factors (e.g. actions like tap and drag, instead of click) when optimizing for mobile. Talk with your web development team, or get an expert on board to improve site performance.

 

SEO New Year Resolutions #3: Be more consistent with content.

Whether you want to start a company blog or upload an SEO tutorial on YouTube, make a goal to be consistent with producing and distributing high-quality, engaging content.

This 2017, images and video will be big, but don’t discount informative articles just yet. Especially with the rise of interactive elements (e.g. graphs, maps, charts, slideshows, etc.), making content more engaging is simpler than ever.

Interactive elements can also be applied to 404 pages, homepages, and syndicated content (you may need to partner up with online publications for this). Don’t forget Instant Articles to make your work more accessible on the world’s biggest social network.

Becoming consistent with creation and distribution does two things:

a) it builds anticipation with your audiences, and

b) it slowly adds to your authority on the subject.

Start with your blog. Try publishing in-depth content once or twice a month and see the results. Share your expertise, latest discovery, or even personal thoughts on the industry.

 

SEO New Year Resolutions #4: Don’t forget about data.

Here’s the thing: apps and SEO tools are nice to tinker with. They’re new, have cool features, and it’s awesome to write reviews about them while they’re still fresh on the market.

The problem is, jumping from one to the next won’t give you much room to be thoroughly familiar with them. When gathering and analyzing data, it is best to stick with one or two that really suits your business needs.

For example: if you’re a small local business, try one analytics and one social media management tool. Be hands-on for at least 6 months. Get their reports, try their premium, and take advantage of their knowledge base and customer support.

Know your data tools like the back of your hand. After all, numbers cannot lie. In 2017, with fiercer competition, it pays to understand how you got to where you are.

 

Conclusion

These SEO New Year resolutions are just the tip of the iceberg. When crafting goals, always tailor them to YOUR plans for the future. Make one or as many as you need for your business. Of course, make these resolutions S.M.A.R.T.

It’s not easy sticking to New Year resolutions, that’s why it’s imperative that you keep yours realistic, yet strategic.

Did you make any SEO New Year resolutions? We’d love to hear from you!

Tagged under:

7 Comments

  • Stephanie Reply

    A new year is indeed a new beginning! Being in the field of SEO for quite a while now, constantly making goals is the only way to keep up with this fast paced industry. Will use this article as my reference in formulating a new set of goals for 2017. Thanks Al for sharing such informative article. Looking forward for your next post!

  • Janel Garner Reply

    Thanks for this new year post, Al. Since my website is mobile-friendly, I think I’ll focus with the three new year resolutions. I am currently conducting a research in order to formulate new strats for this year, so I hope I can gather significant info from your articles soon.

  • Liza Reply

    Happy New Year Dlinkers! These tips will sure to rock 2017! I am now confident that my personal website will continue to grow because of your awesome tips!

  • Carla Jennings Reply

    Thanks Al for sharing this wonderful post. I would love to follow each and every resolution that you have mentioned specially making mobile a priority which is not a cake walk task. Keep posting your ideas.

  • Charter Ferrer Reply

    Great way to start a new year, Al! These tips are so helpful in crafting new strategies to meet goals for this year. Indeed, everything turns up and down suddenly. However, your ideas are giving more hope for us on 2017! Keep posting relevant articles! Cheers!

  • Sarah McIntyre Reply

    Hello Gomez,

    The combination of ever-evolving practices, changing algorithms, and new machine learning technology present their own challenges in the world of search engine optimization, but that’s no excuse to be unfocused.

    By ignoring relevant content development, stuffing keywords, overloading your website, and allowing content to become stale, we are missing out on top rankings that may be rightfully ours to own.

    While we may never see SEO come to completion, we can keep up by staying in step with changing technology and providing the best content in the most efficient way possible.

    ~Sarah

  • Pingback:Ever Thought About Going Global with International SEO? - SEO Expert Page

Leave a Reply

Your email address will not be published.