Local SEO is considered a strategic leg of online marketing. As a strategy, it allows a website’s visibility on the local searches. Why it is important is answered by reports; stating that 50 percent of people who do local searches on smartphones visit the store in that search within a day. That’s a big thing to ponder about.
With so many methods to leverage your campaign, local SEO is one you shouldn’t miss. But as far as effectiveness is concerned, dealing with the local aspect is not easy. In fact, many fall into the doom of wasted efforts, time and money.
2 Mistakes To Correct
Local SEO is just like other SEO methods. Doing it in a wrong way will most likely yield you bad results. But keeping it right will guarantee you the result you ever wish for in your business.
In the earliest part of doing local SEO, you might have failed and it might seem that the strategy isn’t working at all. It’s hard, isn’t it? But it’s just normal because in SEO, you have to be determined enough to learn things out. What you do wrong is probably the cause of your trouble so it’s best to avoid those mistakes from now on. And what are those exactly? Here below are some of the mistakes commonly committed by businesses who do local SEO, which you might have been doing as well.
1. Inaccurate Data
The first thing you have to know is that Google takes data sensitively. So provide accuracy. Mind you, each letter case and punctuation mark are important. Business names with misplaced punctuations and are incorrectly spelled as well, will mean differently. Example, if your business’ name is Kevin’s Affordable Shoes, and you’ve negligently typed Kevins’ Affordable Shoes, then there’s a big chance that the directory will register your business inaccurately.
2. Inconsistent Data
This is a different aspect with a point that should be emphasized. The second mistake you might be trapped into is being inconsistent. It’s right to be always consistent with the information. These include your local directories, mentions, citations, and listings. Read and utilize relevant search terms which correctly define your business. So whenever you decide to change your business’ name, location, and phone numbers, reflect those changes across your local directories, mentions, citations, and listings.
Other Considerations for Avoiding Failures
Aside from keeping your data accurate and consistent, here are other considerations that can shell out profit in the process.
Site’s Loading Speed – this is not new, but it is worth reminding every business owner how important it is. Make the loading fast! Don’t make your customers wait long and provide them with the best experience through a quick loading time.
Mobile-Friendly Pages – your site communicates with your customers so it is also important to provide an enticing and engaging layout and design for each page of the site. Also, brick-and-mortar location should have its own page, and is optimized with city and state in theof the page. Don’t forget to include the phone number as well as the physical address. Ideally, include also the store hours, events, product and service categories, and other details specific to the location, like free wi-fi, etc.
If you camp out in local SEO for hours, then it’s best not to make the same mistakes other businesses had during their first attempt. As always, keep your information crystal clear and complete. If in case, there is anything that bothers you in dealing with local SEO, it’s right to consult your new york seo company. Only the experts can help you get through it.